Case study 2: The HEAT report – Harmful Environmental Agendas and Tactics in France, Germany, and the Netherlands 4/7

Adaptation to local contexts

Although the same narratives appeared in all three countries, they were tailored to national contexts. In Germany, the disinformation played on scepticism toward scientific elites. In France, it leveraged tensions around national identity and perceived government overreach. In the Netherlands, messages targeted anti-EU sentiment and frustration with regulatory policies. This localisation strategy increased the emotional resonance and perceived credibility of the content.