Disinformation campaigns: Case studies

Disinformation about climate change is not just a problem of misinformation or scientific misunderstanding—it is often part of coordinated efforts to confuse the public, delay action, and protect vested interests. These campaigns are becoming more sophisticated, targeting different groups with tailored messages that blend truth with falsehoods.

This module looks closely at how climate disinformation campaigns are created and spread, and how they influence public opinion, media narratives, and even policy decisions. By examining real case studies from Europe, you will gain insight into the tactics used, the actors involved, and the impact of these campaigns on climate action and adaptation.

Each case study shows how disinformation is adapted to different national contexts, amplified by social media, and used to erode trust in climate science and institutions. Understanding these patterns is essential for anyone working on climate communication, adaptation, or public engagement.