Recognising emotional manipulation and moral framing in disinformation 2/6

Emotional manipulation

One of the most common techniques used in disinformation is emotional manipulation. This involves using language or imagery that provokes anger, fear, outrage, or pride. Emotionally charged content is more likely to grab attention and be remembered, even when it is misleading or false. It also increases the chances of people sharing it quickly, often without verifying its accuracy. When people feel emotionally triggered, they tend to think less critically and are more likely to believe or pass on disinformation. This is why content that includes shocking headlines, scapegoating of groups, or personal attacks is so common online.