How disinformation spreads and sticks 5/9
- It aligns with identity and emotion
People are more likely to believe or share false information when it confirms what they already believe or aligns with their political or social identity. Disinformation that triggers strong emotions—such as fear, anger, or outrage—is particularly effective at capturing attention and spreading rapidly. Sometimes, individuals even share content they know is false as a way to show support for a group they identify with or to mock others with opposing views.