Effective strategies to prevent and correct misinformation 8/15

7. Use trusted messengers

Not everyone places trust in scientists, government officials, or institutions—especially in communities where there is a history of scepticism or low engagement with authorities. In these cases, trusted messengers can play a vital role in sharing accurate information in a way that feels relatable and credible.

Local leaders, religious figures, educators, or even cultural icons such as musicians or sports personalities often have strong connections with their communities. Because they are seen as part of the group, their messages are more likely to be received with openness and trust.

For example, a community workshop led by a respected local figure may have far greater impact than a public statement from a national agency. By using familiar and respected voices, misinformation can be countered more effectively, especially when the message is tailored to the audience’s values and everyday concerns.