Criteria for evaluating sources 9/9
- Why
Not all content is created in good faith. Some organisations or influencers seek to downplay climate risks, reject scientific consensus, or promote products and policies.
Ask the following questions:
- Why was this content created?
- Is the goal to inform, educate, entertain, sell, or influence?
- Is there any evidence of bias, agenda, or conflict of interest?
- Who benefits if the audience believes or shares this information?