Chapter 2: The power of visual communication 4/15

Developing a climate change communication strategy

Climate communication aims at informing, describing, educating, stimulating, warning and facilitating the development of solutions to climate change, including climate change mitigation and adaptation. Here below an inspiring roadmap:

• Identify the Goals and Objectives (what do you want to communicate?)

1. Define clear and specific goals for the communication strategy.
2. Objectives might include raising awareness, educating the public, influencing policy, or encouraging behavioral changes.
3. Already at this stage, think about the audience type. Who do you want to reach out to?