Chapter 1: Fundamentals on Climate Change Communication 2/9
Why is communication important?
Humans are social animals, and communication is needed to build relationships and coexist. Effective communication allows us to understand social dynamics, situations and individuals, and it helps us familiarize ourselves with diversity. Establishing communication bridges is fundamental to build trust and to co-create solutions to problems that might be harder to solve alone. Effective communication skills are crucial for ensuring that information is understood accurately and quickly. Conversely, poor communication skills often result in misunderstandings, frustration, and mistrust.
