Chapter 1: Fundamentals on Climate Change Communication 4/9

In 1933, Dewey stated

<em>“The real challenge of intellectual education is the transformation of more or less causal curiosity and sporadic suggestion into attitudes of alert, cautious, and thorough inquiry”.</em><em> </em>

Stimulating people’s curiosity to reach awareness is not an easy task and communicators are aware of the challenges they must face. In our hectic society, professional figures like journalists and ambassadors deal with two main problems, time and focus.