We no longer wait for the evening news to understand the world, we scroll, we swipe, we react. In this endless stream of information, it’s easy to feel informed. But are we really?
When it comes to climate change, many of us unknowingly rely on incomplete or misleading content that circulates through our social media feeds. Algorithms show us what they think we want to see, not what we need to know. This creates what’s known as a filter bubble, a personalised digital environment that confirms our beliefs and shields us from opposing viewpoints. Over time, we find ourselves in echo chambers, surrounded by the same narratives, repeated again and again, often without question.
The problem is that these narratives aren’t always based on facts. Climate disinformation spreads easily when people stop reading full articles, rely on catchy headlines, or follow influencers who may—intentionally or not—spread misleading claims. These bite-sized bits of content are designed to capture attention, not to encourage deep understanding. And the damage they do can be subtle but lasting, weakening trust in science and delaying urgent action.
Artificial Intelligence is adding another layer to this complexity. AI tools, from chatbots to content generators, can now produce realistic-sounding articles, videos, and posts, some of which may contain inaccurate or harmful information. While these technologies offer new possibilities for education and communication, they also raise important questions: Who decides what’s promoted? Who verifies what’s true? And how can we, as users, tell the difference?
The answer lies in strengthening our digital literacy. It’s about more than spotting fake news—it’s about learning how digital environments shape what we see, and being able to evaluate content critically. It means recognising the role of algorithms and asking better questions. It also means taking action: calling for more transparency from the platforms we use, supporting verified content, and insisting that AI tools are used responsibly and ethically.
Digital literacy empowers people to take back control in an increasingly automated world. And when it comes to climate change, it’s not just a personal skill, it’s a public responsibility. Those who are digitally literate don’t just spot misleading content, they also call for action. They push for stronger safeguards and clearer standards from both EU institutions and digital platforms, demanding accountability and measures to limit the spread of harmful disinformation.
If we want meaningful climate action, we need meaningful digital engagement. And that starts with education. Visit our website and explore the full Digital Literacy module developed through the Adaptation AGORA project.